Your bold ideas need a strategy, and you will find it at The Luminary Group. With over 25 years of marketing experience, we have a proven process that will double as your playbook for growth.
Our process is so effective, we had to name it - it’s the L2 Method. The L2 Method breaks the marketing process down into 4 phases. This ensures that The Luminary Group is well versed in your business, can creatively tell your story, and has a plan to test and pivot for ongoing success.
Your “what if” meets our "how to.”
Where visionaries meet strategists …
HOW WE WORK WITH YOUR BRAND
THE L2 METHOD
PHASE ONE
DISCOVERY
Forget painful brainstorming sessions that lead nowhere. The Luminary Group has engineered two high-velocity workshops (just 90 minutes each) that transform confusion into clarity. Our Customer Discovery and Branding Workshops aren't just meetings—they're revelation sessions where together we will define your competitive edge and create your growth zones.
PHASE TWO
CREATIVITY
This is our time to shine! We believe that strategy without action is just expensive daydreaming. At The Luminary Group, we transform brilliant plans into market-dominating reality through precision deployment across the most valuable channels for your unique goals. Not all digital ad strategies or social media platforms are created equal. We don’t recycle our work, we tailor each strategy to you and your business.
PHASE THREE
IMPLEMENTATION
We don’t believe in shooting in the dark or swimming upstream. We use the data and insights gathered during the discovery phase as the foundation for your creative strategy. We use this data-backed direction for your content creation and delivery strategies. The Luminary Group transforms your two discovery phase workshops into messaging that makes scrollers stop, browsers bookmark, and prospects convert.
PHASE FOUR
TEST & PIVOT
In marketing, what gets measured gets magnificent. The Luminary Group doesn't launch your campaigns into a digital void—we track them with hawk-eyed precision, ready to amplify winning campaign strategies and pivot away from underperformers, and we will do it at a moment's notice.